HUMPhooks is an acronym for ‘Hang Up My Purse’ hooks and made its debut in 2013 to the resounding joy of the restaurant/hospitality/design industry. Laura Demme Williams, President/Founder, stated that In doing her ‘hook’ research, it was revealed that the industry was ‘hip’ to the purse hook, however, the purse hook had not evolved to a level of ‘customer convenience’, that was hip to the patron. The creation of HUMPhooks took Laura less than one year to complete, with design, trademark and patent-pending - and although purse hooks – especially portable purse hooks have been around a long time - the idea of a permanent, swivel-mounted purse hook was innovative and very much in need. Restaurant owners/consumers now have an option of color to match décor and a purse hook that is easy to use, has a sleek and effective design made specific for table tops and bar tops and can handle both small and large bags, including computer bags, clothing, helmets and hats. The 'hook' launched with great success and Demme Williams crafted a business model for the company she called: think big, start small and scale fast. HUMPhooks is global and Demme Williams is happy to be of service worldwide.